Never pay for PR again.
In-house PR made easy.
PR training for founders & startups.
Things need to change
The way we’ve always done PR is broken. Now is the time to stop spending thousands on freelancers and agencies. Learn the tools to pitch to journalists yourself. Be the industry expert they keep coming back to. Build lasting relationships. 🚀
I don’t want to do your PR
I really don’t. I don’t want anyone to do your PR. I want you to do it yourself. Take control of your narrative and reap the rewards, and I’ll show you how to do it.
Want to do your own PR?
Client coverage in these publications👇
Real results.
Actual client coverage.
No PR Agency required👇
How it works, in a nutshell
Craft your stories
Anyone who has told you before to nail your ONE STORY and never deviate is cutting your wings. You can’t talk to all different parts of the media with the same story. Let me break this down and show you how it works.
Target your research
Research is king, do it right and you only need to do it once. I’ll show you how to use your research time (ie. scrolling on the internet) in the most targeted way to make it work hard for you.
Pitch your purpose
Of course I’m going to show you how to pitch. I’ll also show you how to put your ego aside, and how to send a better email (one that will actually get opened) - but remember cause before applause.
There are hundreds of PR courses that’ll teach you “the basics” - teach you all about lead times for short, mid and long lead press (yawn). Those courses are designed to lure you in, give you a taste and convince you to pay that very course teacher to do your PR for you.
That’s not what this is. 🙅♀️
This is everything you need to know. No more agencies, and no more mysteries around PR 🤯
Start today with the No Agency Method 🚀
What’s stopping you?
“I don’t know how”
You don’t know anything about PR? Neither did I when I first started, I don’t have decades of experience. If that matters to you, look elsewhere because I’m not teaching you 1980’s PR, who needs that? I’m teaching you the hacks that got me coverage.
“I can’t afford it”
That is exactly why you’re here right? PR is ridiculously overpriced, I’m talking a monthly fee of £2,000 (if you can negotiate as well as I can) up to £10,000 - who has that kind of money to blow on PR of all things? I’d rather that money sit pretty in my account.. Do you?
“I don’t have time”
Ah the old lack of time nugget. I’m not going to tell you it doesn’t take time to see results because really, that would be a lie. Put the right work in, the kind that drives your business forward, and you’ll get results. PR coverage is free, but your time isn’t - so do it right.