It’s not for everyone.
If you’re reading this and you work in a huge corporate office and you have tons of money to spend on PR agencies, then perhaps this course isn’t for you. Or, if you’re reading this and you work in PR, firstly I don’t hate you (but I do think we can help educate more people about what you do!) - but perhaps this course isn’t for you? Or who knows, maybe you’ll learn something from me?
Who is it for?
Founders
Boot strap entrepreneur doing it all alone? This course is for you. Soloprenuer’s I see you. With the weight of the business on you alone, the idea of also doing your PR must be terrifying but here is why it’s a good thing. Journalists would much rather talk to you than to a PR agency, fact. Figure out the PR strategy that works for you, works for your schedule and delivers. Get it to work hard for you. This course is for you.
Startups
Scaled the team and started making Marketing hires but still outsource PR? Short on marketing spend right now or had to let go of your PR agency due to Covid cuts? Does your role include press but you’ve never really known how to approach it? Have you worked with PR agencies before, but you’ve always been unsure of what they are actually doing for you? Do your Press Releases get sent out with no replies? This course is for you.